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CASE N°5 | SAFRAN HELICOPTER ENGINES: MARKETING

On a model of the ARRANO helicopter engine, visitors discovered how Safran Helicopter Engines offers its customers and prospects a unique experience with Augmented Reality.

THE CASE: equipped with Microsoft Hololens glasses, prospects and customers visualize the operation and the characteristics of the system.

THE RESULTS

 Customer experience

  • Fun and interactive product discovery
  • Sales relationship facilitated by the conviviality of the moment

 Effectiveness of the sale

  • Intuitive understanding of the product's advantages
  • Purchase decision favored by the AR scenario

 Brand image

  • Use of a modern and performing sales tool

 

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