CASE N°5 | SAFRAN HELICOPTER ENGINES: MARKETING
On a model of the ARRANO helicopter engine, visitors discovered how Safran Helicopter Engines offers its customers and prospects a unique experience with Augmented Reality.
THE CASE: equipped with Microsoft Hololens glasses, prospects and customers visualize the operation and the characteristics of the system.
- Fun and interactive product discovery
- Sales relationship facilitated by the conviviality of the moment
Effectiveness of the sale
- Intuitive understanding of the product's advantages
- Purchase decision favored by the AR scenario
- Use of a modern and performing sales tool
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